Fueled by passion. Driven by purpose.

The journey to Raise Cravings is one rooted in both financial expertise and a deep desire to give back. Our mission began with Craig Watson, a seasoned finance professional and entrepreneur who founded Baked Cravings. Through Baked Cravings, Craig applied his strategic business acumen to the world of gourmet sweets, creating a highly successful brand known for quality and accessibility.

During that time, Craig saw countless schools, teams, and community groups struggling with outdated, complex, and low-profit fundraising methods. He realized his expertise in e-commerce and logistics could solve this universal problem.

Raise Cravings was founded to scale that success with a direct, powerful mission: to empower every individual, group, and organization to effortlessly reach their financial goals.